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Site picks
- Once we hated business jargon… Back in the day, Plain Text railed against corporatese like everyone else…
- …but now we've changed our minds. It’s quite useful really, in its proper place. Why resist?
Great writing picks
- Gizmodo Flip, punchy copy that makes gadget freaks salivate.
- Tim Harford Not scared of full stops.
Archives
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Copywriting that means business
Welcome to the world of Plain Text. We’re a B2B copywriting agency that writes everything from highbrow white papers to high-impact emails.
Take a tour of our site to learn more about us – or just get straight in touch if you’d like to discuss a writing project.
Plain speaking: occasional musings on writing and words
Some apostrophes matter. Others - why not forget them?
Some companies will be startled we’re even asking this question.
That dull marketing copy may once have been brilliant.
Marking a decade of B2B copywriting
This crime-stopping poster spotted on a station platform could mark a new low in advertising