Site picks
- Once we hated business jargon… Back in the day, Plain Text railed against corporatese like everyone else…
- …but now we've changed our minds. It’s quite useful really, in its proper place. Why resist?
Great writing picks
- The Register The godfathers of gonzo tech journalism.
- John Naughton When he comments, you know it matters.
Copywriting that means business
Welcome to the world of Plain Text. We’re a business copywriting agency that writes everything from highbrow white papers to high-impact direct emails.
Take a tour of our site to learn more about us – or just get straight in touch if you’d like to discuss a writing project.
Plain speaking: occasional musings on writing and words
In this issue of our occasional email newsletter we feature website work for Hay Group, an email for the Energy Saving Trust and Plain Text co-founder Paul Nero's secret life as a radio broadcaster.
One of the secrets of good copywriting is knowing when to stop.
You might not have been Tangoed, but have you been Kofied?
Business jargon is good. There, we've said it.
The publication today of new research claiming that child text addicts have high levels of literacy may surprise some parents. But not those who read the report last year, or the year before that, or the year before that.