Copywriting that means business
Why should your business invest in copywriting? Because writing is part of your brand. The finest visual identity in the world counts for little if a website waffles or call-centre staff confuse.
Get writing right, though, and customers are more likely to buy from you - and stay loyal too. And when digital media create so many chances to get your message across with words, it's a great time to invest in copywriting.
Founded by people with backgrounds in both editorial and marketing, Plain Text has been helping businesses to communicate since 2000. Take a tour of our site to find out more - or drop us a line.
Plain speaking: occasional musings on writing and words
Reductio ad absurdum
It's remarkable how little harrumphing is caused by Twitter. Elder digerati such as Stephen Fry and the excellent John Naughton seem utterly captivated by an app that, on the face of it, allows for the high-speed dissemination of inanity on a global scale. Perhaps it's at least in part because there is something excellent about Twitter's USP, the 140-character restriction. As text messaging - and maybe Twitter - shows, such limits make for great creativity.
Still, it's about time someone poked a bit of fun a it. So thank goodness for The Ideas Brothers, (one of whom is a Plain Text alumnus), who have imagined where Twitter might go next. And for Doonesbury cartoonist Garry Trudeau, also poking gentle fun.
