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Archives for June 2010

007 parachutes into pointless language struggle

30th June 2010 by Paul Waddington

Former dashing secret agent becomes whingeing old git in another unwinnable battle against language development.

Filed Under: I wish I'd never said that Tagged With: Language development

Media training lessons evade army chief

25th June 2010 by PaulNero

Mouthy General can’t unsay what’s been said. Words came too easily.

Filed Under: I wish I'd never said that

Issue 3 of the Plain Text client newsletter

16th June 2010 by Paul Waddington

This time we feature two projects where we’ve worked with AV and design partners to produce short films and a printed report.

Filed Under: Business copywriting Tagged With: Powerful copywriting

The sublime art of the daft headline

14th June 2010 by Paul Waddington

The Register knocks out another tremendous one-liner: read it and weep, tabloid subs…

Filed Under: Great writing picks Tagged With: Powerful copywriting, Snappy copy

Save our language from the Queen’s English Society

7th June 2010 by Paul Waddington

If these are the new custodians of English, we’re in trouble.

Filed Under: Bad writing

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