Author Archives: Paul W

The Waterstone’s apostrophe. Who care’s?

By Paul W | Published: January 12, 2012
Some apostrophes matter. Others - why not forget them?
Posted in Grammar | Comments closed

Social media in B2B: trivia or treasure trove?

By Paul W | Published: December 7, 2011
Some companies will be startled we’re even asking this question.
Posted in Copywriting and technology, Social media | Comments closed

From aha! to WTF? When good business writing goes bad

By Paul W | Published: November 25, 2011
That dull marketing copy may once have been brilliant.
Posted in Bad writing, Business copywriting, Business jargon, Uncategorized | Comments closed

Plain Text is 10!

By Paul W | Published: June 9, 2011
Marking a decade of B2B copywriting
Posted in Business copywriting, Uncategorized, Writing that gets results | Comments closed

Could an ad be more wrong?

By Paul W | Published: June 9, 2011
This crime-stopping poster spotted on a station platform could mark a new low in advertising
Posted in Bad writing | Comments closed

Starting sentences with ‘And’, ‘But’ and ‘So’: the definitive answer

By Paul W | Published: May 17, 2011
We nail this oft-asked question once and for all, for the benefit of businesses everywhere.
Posted in Business copywriting | Tagged | Comments closed

One way to make web writing work better

By Paul W | Published: April 14, 2011
Monday Note's layout has lessons to teach us all about how to make online writing compelling.
Posted in Great writing picks, Uncategorized, Web copy | Tagged , , | Comments closed

Unprintable WWF file format could backfire

By Paul W | Published: February 9, 2011
Why stop at a WWF file extension? The possibilities are endless...
Posted in Uncategorized | Comments closed

Write badly, lose money

By Paul W | Published: February 2, 2011
Do cuts to arts courses prove you can only write so much nonsense before the bullshit bites back?
Posted in Bad writing | Comments closed

Really bored of the Plain English campaign now

By Paul W | Published: December 10, 2010
One person's Plain is another person's dogma.
Posted in Business copywriting, Business jargon | Tagged | Comments closed