Site picks
- Once we hated business jargon… Back in the day, Plain Text railed against corporatese like everyone else…
- …but now we've changed our minds. It’s quite useful really, in its proper place. Why resist?
Great writing picks
- The Register The godfathers of gonzo tech journalism.
- John Naughton When he comments, you know it matters.
Author Archives: Paul W
Issue 3 of the Plain Text client newsletter
This time we feature two projects where we've worked with AV and design partners to produce short films and a printed report.
The sublime art of the daft headline
The Register knocks out another tremendous one-liner: read it and weep, tabloid subs...
Save our language from the Queen’s English Society
If these are the new custodians of English, we're in trouble.
Posted in Bad writing Comments closed
The latest Plain Text client newsletter
In this issue of our occasional email newsletter we feature website work for Hay Group, an email for the Energy Saving Trust and Plain Text co-founder Paul Nero's secret life as a radio broadcaster.
Posted in Business copywriting Tagged Email copywriting, Web copy, Writing white papers Comments closed
When more is less
One of the secrets of good copywriting is knowing when to stop.
Dissing office jargon is so last decade
Business jargon is good. There, we've said it.
Nouns as verbs – not all bad
Being 'platformed' is indeed a terrible thing, even for an unreliable British train carriage. But nouns turning into verbs (verbifying, perhaps? Maybe not) is just part of linguistic development.
Brutal warnings
"Fragile - handle with care"... Does anyone ever take any notice when that's printed on the box ? Seems like some manufacturers have realised that language needs to be more hard-hitting...
When money speaks louder than words
Yes, we’re talking about hedge fund websites. They make Google look wordy. I guess it’s a simple way of saying: “If you need to know anything about what we do, then you’re clearly not our sort.” At 41 words, including the phone number, Amiya Capital is exceptionally cool. Whereas IV Capital, sporting 147 words, is [...]
007 parachutes into pointless language struggle