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Site picks
- Once we hated business jargon… Back in the day, Plain Text railed against corporatese like everyone else…
- …but now we've changed our minds. It’s quite useful really, in its proper place. Why resist?
Great writing picks
- Gizmodo Flip, punchy copy that makes gadget freaks salivate.
- Tim Harford Not scared of full stops.
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Author Archives: Paul W
Will the writer’s trade ever get a decent tool?
Surely there's a market for a word-processing tool that makes writing more of a joy?
Posted in Uncategorized Comments closed
Copyranter unearths ancient Ogilvy wisdom
Advertising and writing tips from years ago still hold true today - and show the power of 'thought leadership'.
Posted in Business copywriting, Great writing picks, Uncategorized Tagged Powerful copywriting Comments closed
Plain Text drives a Dragon’s business
Two days after we debate the statement that there is no direct link between good writing and business results, up pops one of our clients to show that there is.
Posted in Business copywriting, Writing that gets results Comments closed
Do you speak Apple? Or Microsoft?
Good language may not be directly linked to good profits. But it sure helps spread the love.
Posted in Business copywriting, Copywriting and technology Tagged Powerful copywriting Comments closed
New online community map puts words in their place
It's neither serious nor scientific, but XKCD's cartoon cartographic take on the new world of words should pique the interest of anyone in the business of writing.
In praise of innit
Teen slang is winding people up again. It may not work in a merchant bank but it's just another example of language's restless evolution.
007 parachutes into pointless language struggle
Former dashing secret agent becomes whingeing old git in another unwinnable battle against language development.
Issue 3 of the Plain Text client newsletter
This time we feature two projects where we've worked with AV and design partners to produce short films and a printed report.
The sublime art of the daft headline
The Register knocks out another tremendous one-liner: read it and weep, tabloid subs...
‘Lexiconate’: a neologism too far?