-
Site picks
- Once we hated business jargon… Back in the day, Plain Text railed against corporatese like everyone else…
- …but now we've changed our minds. It’s quite useful really, in its proper place. Why resist?
Great writing picks
- Gizmodo Flip, punchy copy that makes gadget freaks salivate.
- Tim Harford Not scared of full stops.
Archives
- January 2012
- December 2011
- November 2011
- June 2011
- May 2011
- April 2011
- February 2011
- December 2010
- November 2010
- October 2010
- September 2010
- June 2010
- February 2010
- January 2010
- December 2009
- November 2009
- July 2006
- June 2005
- October 2004
- June 2004
- November 2003
- September 2003
- May 2003
- March 2003
- December 2002
- September 2002
- May 2002
- January 2002
- December 2001
- September 2001
-
RSS Links
Category Archives: Business copywriting
Plain Text is 10!
Marking a decade of B2B copywriting
Also posted in Uncategorized, Writing that gets results Comments closed
Starting sentences with ‘And’, ‘But’ and ‘So’: the definitive answer
We nail this oft-asked question once and for all, for the benefit of businesses everywhere.
Really bored of the Plain English campaign now
One person's Plain is another person's dogma.
Copyranter unearths ancient Ogilvy wisdom
Advertising and writing tips from years ago still hold true today - and show the power of 'thought leadership'.
Plain Text drives a Dragon’s business
Two days after we debate the statement that there is no direct link between good writing and business results, up pops one of our clients to show that there is.
Also posted in Writing that gets results Comments closed
Do you speak Apple? Or Microsoft?
Good language may not be directly linked to good profits. But it sure helps spread the love.
Issue 3 of the Plain Text client newsletter
This time we feature two projects where we've worked with AV and design partners to produce short films and a printed report.
The latest Plain Text client newsletter
In this issue of our occasional email newsletter we feature website work for Hay Group, an email for the Energy Saving Trust and Plain Text co-founder Paul Nero's secret life as a radio broadcaster.
Posted in Business copywriting Tagged Email copywriting, Web copy, Writing white papers Comments closed
From aha! to WTF? When good business writing goes bad