Category Archives: Copywriting and technology

When more is less

One of the secrets of good copywriting is knowing when to stop.
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Reductio ad absurdum

It’s remarkable how little harrumphing is caused by Twitter. Elder digerati such as Stephen Fry and the excellent John Naughton seem utterly captivated by an app that, on the face of it, allows for the high-speed dissemination of inanity on a global scale. Perhaps it’s at least in part because there is something excellent about [...]
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