Category Archives: Copywriting and technology

Social media in B2B: trivia or treasure trove?

By Paul W | Published: December 7, 2011
Some companies will be startled we’re even asking this question.
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The ‘dark matter’ of new words to be uncovered

By Paul N | Published: December 21, 2010
Neglected new words to be captured in Harvard's digital 'fossil record'
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Do you speak Apple? Or Microsoft?

By Paul W | Published: October 12, 2010
Good language may not be directly linked to good profits. But it sure helps spread the love.
Also posted in Business copywriting | Tagged | Comments closed

New online community map puts words in their place

By Paul W | Published: October 6, 2010
It's neither serious nor scientific, but XKCD's cartoon cartographic take on the new world of words should pique the interest of anyone in the business of writing.
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When more is less

By Paul W | Published: February 9, 2010
One of the secrets of good copywriting is knowing when to stop.
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Reductio ad absurdum

By Paul W | Published: December 10, 2009
It’s remarkable how little harrumphing is caused by Twitter. Elder digerati such as Stephen Fry and the excellent John Naughton seem utterly captivated by an app that, on the face of it, allows for the high-speed dissemination of inanity on a global scale. Perhaps it’s at least in part because there is something excellent about [...]
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