Category Archives: Uncategorized

From aha! to WTF? When good business writing goes bad

By Paul W | Published: November 25, 2011
That dull marketing copy may once have been brilliant.
Also posted in Bad writing, Business copywriting, Business jargon | Comments closed

Plain Text is 10!

By Paul W | Published: June 9, 2011
Marking a decade of B2B copywriting
Also posted in Business copywriting, Writing that gets results | Comments closed

One way to make web writing work better

By Paul W | Published: April 14, 2011
Monday Note's layout has lessons to teach us all about how to make online writing compelling.
Also posted in Great writing picks, Web copy | Tagged , , | Comments closed

Unprintable WWF file format could backfire

By Paul W | Published: February 9, 2011
Why stop at a WWF file extension? The possibilities are endless...
Posted in Uncategorized | Comments closed

‘Lexiconate’: a neologism too far?

By Paul W | Published: November 30, 2010
Online version of a self-congratulatory piece on the Daily Telegraph's many contributions to the Oxford English Dictionary omits the latest and silliest
Posted in Uncategorized | Comments closed

Will the writer’s trade ever get a decent tool?

By Paul W | Published: November 1, 2010
Surely there's a market for a word-processing tool that makes writing more of a joy?
Posted in Uncategorized | Comments closed

Copyranter unearths ancient Ogilvy wisdom

By Paul W | Published: October 22, 2010
Advertising and writing tips from years ago still hold true today - and show the power of 'thought leadership'.
Also posted in Business copywriting, Great writing picks | Tagged | Comments closed

In praise of innit

By Paul W | Published: September 30, 2010
Teen slang is winding people up again. It may not work in a merchant bank but it's just another example of language's restless evolution.
Posted in Uncategorized | Tagged | Comments closed

When more is less

By Paul W | Published: February 9, 2010
One of the secrets of good copywriting is knowing when to stop.
Also posted in Copywriting and technology | Tagged | Comments closed