http://www.plain-text.co.uk Copywriting that means business Wed, 30 Jun 2010 15:39:15 +0000 en hourly 1 http://www.plain-text.co.uk/when-money-speaks-louder-than-words http://www.plain-text.co.uk/when-money-speaks-louder-than-words#comments Thu, 10 Dec 2009 17:29:30 +0000 Paul W http://www.plain-text.co.uk/wp_cms/?p=91 Yes, we’re talking about hedge fund websites. They make Google look wordy. I guess it’s a simple way of saying: “If you need to know anything about what we do, then you’re clearly not our sort.” At 41 words, including the phone number, Amiya Capital is exceptionally cool. Whereas IV Capital, sporting 147 words, is really letting it all hang out. I suppose what you spend on spiffy Mayfair offices, you save on website development.

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