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	<title>Comments on: H &#8211; HYPE</title>
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	<description>Copywriting that means business</description>
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		<title>By: I &#8211; INTRODUCTIONS</title>
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		<dc:creator>I &#8211; INTRODUCTIONS</dc:creator>
		<pubDate>Thu, 14 Jan 2010 22:12:19 +0000</pubDate>
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		<description>[...] example may be hype (see Hype) &#8211; deliberately evocative, almost certainly excessive, but it&#8217;s undoubtedly [...]</description>
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