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Site picks
- Once we hated business jargon… Back in the day, Plain Text railed against corporatese like everyone else…
- …but now we've changed our minds. It’s quite useful really, in its proper place. Why resist?
Great writing picks
- Gizmodo Flip, punchy copy that makes gadget freaks salivate.
- Tim Harford Not scared of full stops.
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Writing training
If you already write your own copy, perhaps it’s time for a refresh. Plain Text can train your people to a high standard with courses that are practical, entertaining and effective. Training topics include:
Case study
Plain Text works with award-winning recruiter Eden Brown to help its consultants write advertisements more effectively. Working closely with our client, we have delivered a tailored training programme to over 100 staff around the UK. The course has since become part of the company’s overall training programme.
“Plain Text’s writing course generated some of the best feedback we have ever seen from a training programme. Our staff loved it, because it consisted of entertaining exercises built around real-life examples, and it had no tedious Powerpoint presentations. As a result, they took on board the messages and we’ve seen lasting results from it.”
Ian Wolter, Chairman, Eden Brown