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Site picks
- Once we hated business jargon… Back in the day, Plain Text railed against corporatese like everyone else…
- …but now we've changed our minds. It’s quite useful really, in its proper place. Why resist?
Great writing picks
- Gizmodo Flip, punchy copy that makes gadget freaks salivate.
- Tim Harford Not scared of full stops.
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Tag Archives: Powerful copywriting
One way to make web writing work better
Monday Note's layout has lessons to teach us all about how to make online writing compelling.
Posted in Great writing picks, Uncategorized, Web copy Also tagged Structuring copy, Web copy Comments closed
Copyranter unearths ancient Ogilvy wisdom
Advertising and writing tips from years ago still hold true today - and show the power of 'thought leadership'.
Posted in Business copywriting, Great writing picks, Uncategorized Tagged Powerful copywriting Comments closed
Do you speak Apple? Or Microsoft?
Good language may not be directly linked to good profits. But it sure helps spread the love.
Posted in Business copywriting, Copywriting and technology Tagged Powerful copywriting Comments closed
Issue 3 of the Plain Text client newsletter
This time we feature two projects where we've worked with AV and design partners to produce short films and a printed report.
The sublime art of the daft headline
The Register knocks out another tremendous one-liner: read it and weep, tabloid subs...
The plainest book ever, on arguably the most important subject in human history
David JC MacKay’s ‘Sustainable Energy Without the Hot Air‘ has justly won plaudits for being the first objective, level-headed assessment of our energy problem. MacKay is that wonderful and rare combination, an articulate physicist. His opening chapter, entitled ‘numbers not adjectives’ crisply summarises the book’s argument: do the maths, then look for the solution. Don’t [...]
Starting sentences with ‘And’, ‘But’ and ‘So’: the definitive answer