Whilst we’re a copywriting agency, our clients don’t always want just the words. Sometimes they need us to help deliver them in the most compelling and appropriate way possible: and not everyone has easy access to reliable design, print or audio-visual capability. So this time we feature two projects in which we worked with our partners to produce short films; and a glossy report.

Read on – and please get in touch if you’d like to discuss writing with us. And of course feel free to forward this email to anyone you think might find it of interest.

Contents
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• Condensing a conference: Merryck & Co
• Making a compelling argument in double-quick time: Wherry Housing Association
• Introducing Brave
• And presenting the new-look Plain Text website

Condensing a conference: Merryck & Co
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How do you best capture the many thousands of often important words exchanged in a two-day conference? CEO-mentoring organisation Merryck & Co invited Plain Text to do just this at its Business Leaders’ Forum at Bagshot in May.

Together with our AV partner SAV Media, we worked with the speakers to summarise their themes in a series of short films called ‘The five-minute mentor’. These give delegates and Merryck clients a lively and interesting reminder of the main points made at the conference – more effective than pages of PowerPoint handouts! We’ll post links to the pieces when they are published.

Making a compelling argument in double-quick time: Wherry Housing Association
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Sometimes you only have a short window of time in which to make your point. For Wherry Housing Association, an upcoming conference provided the perfect platform to promote a radical new way of financing the ‘greening up’ of social housing. Having just been instrumental in transforming an old, fuel-guzzling house into a state-of-the art ecohome, Wherry had a great case study that would help to make its argument. The challenge was to create a report that told the story in just the right way: enough detail to prove the case, but delivered in a way that would resonate with a broad audience.

Referred to Plain Text by our client the Energy Saving Trust, Wherry knew we understood the environmental issues and arguments involved. Marshalling a great deal of technical background information and working with our contact Mark Jones and design partner Brave (see below), we delivered an accessible, attractive 16-page printed report on deadline. The result, Mark assures us, was “very well received at the conference and generated a great deal of interest”.

Take a look at the report, ‘Greening the Box‘.

Introducing Brave
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For the Wherry project we worked with our design partner Brave, a new branding and design agency whose fast, accurate and diligent work ensured our client had their printed report well in time for their conference.

So if you need the finished, artfully designed article instead of just the copywriting, or need a second opinion or a quote on design, please get in touch.

Browse Brave’s portfolio to see more examples of their work.

And presenting the new-look Plain Text website
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And finally – we’ve recently dragged the Plain Text website into the 21st century. From your point of view, the main difference is that we blog, occasionally, with language- and copywriting-related stuff that piques our interest. You can subscribe via RSS (bottom right of the page) if you wish. We don’t tweet yet, but it’s on the todo list, perhaps.

Contact Plain Text
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If you have questions or would like to discuss a writing project, please get in touch.

“Skid-lid bonk-stink crack tech cracked in Germany”

Connoisseurs may take issue with the repetition of ‘crack/cracked’ but I reckon it’s sheer headline genius. Just as good if not better than famous tabloid newsletter efforts such as The Sun’s “Obama Lama ding-dong”, fronting an article which implied a geopolitical rift over the US president’s meeting with the Tibetan spiritual leader. Although that was surely a headline that had been sitting in a drawer somewhere just waiting for the flimsiest pretext to be used.