Site picks
- Once we hated business jargon… Back in the day, Plain Text railed against corporatese like everyone else…
- …but now we've changed our minds. It’s quite useful really, in its proper place. Why resist?
Great writing picks
- The Register The godfathers of gonzo tech journalism.
- John Naughton When he comments, you know it matters.
Tag Archives: Snappy copy
Brutal warnings
"Fragile - handle with care"... Does anyone ever take any notice when that's printed on the box ? Seems like some manufacturers have realised that language needs to be more hard-hitting...
The sublime art of the daft headline