Tag Archives: Web copy

One way to make web writing work better

By Paul W | Published: April 14, 2011
Monday Note's layout has lessons to teach us all about how to make online writing compelling.
Posted in Great writing picks, Uncategorized, Web copy | Also tagged , | Comments closed

The latest Plain Text client newsletter

By Paul W | Published: February 25, 2010
In this issue of our occasional email newsletter we feature website work for Hay Group, an email for the Energy Saving Trust and Plain Text co-founder Paul Nero's secret life as a radio broadcaster.
Posted in Business copywriting | Also tagged , | Comments closed

When money speaks louder than words

By Paul W | Published: December 10, 2009
Yes, we’re talking about hedge fund websites. They make Google look wordy. I guess it’s a simple way of saying: “If you need to know anything about what we do, then you’re clearly not our sort.” At 41 words, including the phone number, Amiya Capital is exceptionally cool. Whereas IV Capital, sporting 147 words, is [...]
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Reductio ad absurdum

By Paul W | Published: December 10, 2009
It’s remarkable how little harrumphing is caused by Twitter. Elder digerati such as Stephen Fry and the excellent John Naughton seem utterly captivated by an app that, on the face of it, allows for the high-speed dissemination of inanity on a global scale. Perhaps it’s at least in part because there is something excellent about [...]
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Issue 5, December 2002

By timadmin | Published: December 30, 2002
================================================ THE PLAIN TEXT GAZETTE – Issue 5, December 2002 ================================================ Contents ——– * Editorial * Introducing the A-Z of Plain Text * When communication doesn’t #5: caught in the Web Editorial ——— Welcome to the last Plain Text Gazette of 2002. It’s been a high-profile time for no-nonsense writing here in the UK, with the annual ‘Plain English’ awards exposing the worst of corporate and [...]
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