Site picks
- Once we hated business jargon… Back in the day, Plain Text railed against corporatese like everyone else…
- …but now we've changed our minds. It’s quite useful really, in its proper place. Why resist?
Great writing picks
- The Register The godfathers of gonzo tech journalism.
- John Naughton When he comments, you know it matters.
The plainest book ever, on arguably the most important subject in human history
David JC MacKay’s ‘Sustainable Energy Without the Hot Air‘ has justly won plaudits for being the first objective, level-headed assessment of our energy problem. MacKay is that wonderful and rare combination, an articulate physicist. His opening chapter, entitled ‘numbers not adjectives’ crisply summarises the book’s argument: do the maths, then look for the solution. Don’t wang on about how turning off phone chargers will save the world or how nuclear power is colossally expensive. The book is a superb example of the power of clear language, with short, active sentences deftly flinging around some very complex subjects. It’s free to download from Mackay’s site, or you can buy it in hard copy.