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	<title>Comments on: W &#8211; WEB, WRITING FOR</title>
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	<link>http://www.plain-text.co.uk/web-writing-for</link>
	<description>Copywriting that means business</description>
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		<title>By: M &#8211; MESSAGE AND MEDIUM</title>
		<link>http://www.plain-text.co.uk/web-writing-for/comment-page-1#comment-17</link>
		<dc:creator>M &#8211; MESSAGE AND MEDIUM</dc:creator>
		<pubDate>Thu, 14 Jan 2010 22:13:50 +0000</pubDate>
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		<description>[...] writing for the web, for example, adhering to simple rules makes your copy more effective (see Web, writing for). But the question of whether you have matched the message to the medium can be asked of any [...]</description>
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		<title>By: Issue 5, December 2002</title>
		<link>http://www.plain-text.co.uk/web-writing-for/comment-page-1#comment-6</link>
		<dc:creator>Issue 5, December 2002</dc:creator>
		<pubDate>Thu, 14 Jan 2010 21:50:12 +0000</pubDate>
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		<description>[...] the interest of not repeating ourselves, we have a short list of &#8216;writing for the web&#8217; guidelines covering the importance of brevity, &#8217;scannability&#8217;, accuracy, linking and [...]</description>
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