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Site picks
- Once we hated business jargon… Back in the day, Plain Text railed against corporatese like everyone else…
- …but now we've changed our minds. It’s quite useful really, in its proper place. Why resist?
Great writing picks
- Gizmodo Flip, punchy copy that makes gadget freaks salivate.
- Tim Harford Not scared of full stops.
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When money speaks louder than words
Yes, we’re talking about hedge fund websites. They make Google look wordy. I guess it’s a simple way of saying: “If you need to know anything about what we do, then you’re clearly not our sort.” At 41 words, including the phone number, Amiya Capital is exceptionally cool. Whereas IV Capital, sporting 147 words, is really letting it all hang out. I suppose what you spend on spiffy Mayfair offices, you save on website development.